Hearing Loop Enhances New York City Food Market

Fairway Market Deli DepartmentIn an effort to enhance the shopping experience for customers in the New York City area with hearing loss, Fairway Market’s flagship store, on Broadway in Manhattan, has introduced a hearing loop at the deli counter.

The loop works in conjunction with a shopper’s telecoil-equipped hearing aid or cochlear implant. When the deli clerk speaks into a microphone connected to the loop, a wireless signal is transmitted directly to the T-coil, allowing the customer to hear better by amplifying the voice and eliminating ambient sound. In noisy environments, like a deli, shoppers will benefit greatly and enjoy a better overall market experience.

Fairway Market is the first food retailer in New York City to implement this technology.