In an effort to enhance the shopping experience for customers in the New York City area with hearing loss, Fairway Market’s flagship store, on Broadway in Manhattan, has introduced a hearing loop at the deli counter.
The loop works in conjunction with a shopper’s telecoil-equipped hearing aid or cochlear implant. When the deli clerk speaks into a microphone connected to the loop, a wireless signal is transmitted directly to the T-coil, allowing the customer to hear better by amplifying the voice and eliminating ambient sound. In noisy environments, like a deli, shoppers will benefit greatly and enjoy a better overall market experience.
Fairway Market is the first food retailer in New York City to implement this technology.